by JobHub Nigeria
Trade Marketing Consultant
(Yobe & Gombe)
Department: Sales and Distribution
Location: Yobe
Job Description:
MANAGE AND DEVELOP CHANNEL
DISTRIBUTION RELATIONSHIP
•Increase Loyalty – Build Relationship and Support Trade partners and Sub dealers
•Build relationship between lower and upper levels (i.e. between Authorize distributors and sub dealers)
•Improve communication (To and Fro trade) – Call cycle time per territory
(8-10 visit a day or as business
requires)
•Link subs, retailers etc to Trade Partners and help nurture the relationship
INCREASE SALES/ACTIVATIONS
AND PRODUCT PENETRATION
•Identify, classify and support all players in channels of distribution –
Database building. Weekly / monthly update
•Ensure MTN product availability in channel is >95% at all times –
Weekly product availability report of all visited outlets during call cycles
•Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up – Weekly / monthly report
•Resolve all issues/queries with regards to activations, products and promotions
•Direct all channel participants to MTN identified growth area within your territory
MANAGE BRAND VISIBILITY WITHIN
TERRITORY
•Establish consistent channel standards – Branding as per channel recommendation.
•Increase brand awareness – Signage, POS distribution, visibility
•Target 65% visibility in the channel of distribution (Trade marketing team will measure)
•Target 65% space within each outlet (Trade marketing team will
measure)
•Support all identified outlets with 100% merchandizing as appropriate
and defined.
•100% POS Distribution to all channels of distribution within 14 days of release
•100% replacement of expired, damaged or obsolete materials within
territory
•100% removal of obsolete materials and messages
IMPROVE STOCK MANAGEMENT IN
CHANNEL
•Manage stock in channel and reports.
•Direct outlets with stock challenges to identified Trade Partners to
ensure there is no stock out within your territories
•Must obtain list of sim distribution by Trade Partners from Distributor
Account Executives – Ongoing, Report weekly
•All such sub dealers and dealer branches must be contacted and
stock receipt / movement verified / confirmed – Report weekly
•Obtain info on stocking from All visited outlets in territory (where
from, when, price, where to & why still pending >30days) – Record and report weekly / monthly.
•Advice Regional Sales Manager if there is need for focused activity in
territory to help move stock – As appropriate
•Ensure areas in your territory without adequate TP or sub dealer presence is filled by encouraging TP or sub dealers to move into area. To
be driven by Regional Sales Manager.
TRAINING SUPPORT/ INCREASE
PRODUCT KNOWLEDGE
•On the spot training/coaching of all visited outlets in territory- 100% of all visited outlets in call cycle
•Informal training in shops on products, services and promotions being run by marketing ,channel or region
PROMO/EVENT SUPPORT
•Generate sub-dealer specific promo spec
•Support/manage events and promos
•Post promo evaluation
PREPARE REPORTS
•Counter competition - Timely feedback
•Initial report to Field Service Engineers on state of network in territory
•Provide weekly / monthly sales activity report
•Generate market intelligence report
Job Conditions: Tool of trade vehicle provided Work
is carried out mostly in the field A
valid drivers license (Extensive local
travel) May be required to work
extended hours / weekends
Reporting To: TeamLead Trade Marketing
Required Skills:
•A bachelors degree – Preferably in the social sciences
•4 years working experience which includes:
•2 years Sales & Marketing experience in a fast moving consumer goods (FCMG) environment
Employment Status : Permanent
Qualification: A bachelors degree Preferably in the
social sciences
This vacancy expires on 5/4/2012
Apply Now
Trade Marketing Consultant
(Yobe & Gombe)
Department: Sales and Distribution
Location: Yobe
Job Description:
MANAGE AND DEVELOP CHANNEL
DISTRIBUTION RELATIONSHIP
•Increase Loyalty – Build Relationship and Support Trade partners and Sub dealers
•Build relationship between lower and upper levels (i.e. between Authorize distributors and sub dealers)
•Improve communication (To and Fro trade) – Call cycle time per territory
(8-10 visit a day or as business
requires)
•Link subs, retailers etc to Trade Partners and help nurture the relationship
INCREASE SALES/ACTIVATIONS
AND PRODUCT PENETRATION
•Identify, classify and support all players in channels of distribution –
Database building. Weekly / monthly update
•Ensure MTN product availability in channel is >95% at all times –
Weekly product availability report of all visited outlets during call cycles
•Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up – Weekly / monthly report
•Resolve all issues/queries with regards to activations, products and promotions
•Direct all channel participants to MTN identified growth area within your territory
MANAGE BRAND VISIBILITY WITHIN
TERRITORY
•Establish consistent channel standards – Branding as per channel recommendation.
•Increase brand awareness – Signage, POS distribution, visibility
•Target 65% visibility in the channel of distribution (Trade marketing team will measure)
•Target 65% space within each outlet (Trade marketing team will
measure)
•Support all identified outlets with 100% merchandizing as appropriate
and defined.
•100% POS Distribution to all channels of distribution within 14 days of release
•100% replacement of expired, damaged or obsolete materials within
territory
•100% removal of obsolete materials and messages
IMPROVE STOCK MANAGEMENT IN
CHANNEL
•Manage stock in channel and reports.
•Direct outlets with stock challenges to identified Trade Partners to
ensure there is no stock out within your territories
•Must obtain list of sim distribution by Trade Partners from Distributor
Account Executives – Ongoing, Report weekly
•All such sub dealers and dealer branches must be contacted and
stock receipt / movement verified / confirmed – Report weekly
•Obtain info on stocking from All visited outlets in territory (where
from, when, price, where to & why still pending >30days) – Record and report weekly / monthly.
•Advice Regional Sales Manager if there is need for focused activity in
territory to help move stock – As appropriate
•Ensure areas in your territory without adequate TP or sub dealer presence is filled by encouraging TP or sub dealers to move into area. To
be driven by Regional Sales Manager.
TRAINING SUPPORT/ INCREASE
PRODUCT KNOWLEDGE
•On the spot training/coaching of all visited outlets in territory- 100% of all visited outlets in call cycle
•Informal training in shops on products, services and promotions being run by marketing ,channel or region
PROMO/EVENT SUPPORT
•Generate sub-dealer specific promo spec
•Support/manage events and promos
•Post promo evaluation
PREPARE REPORTS
•Counter competition - Timely feedback
•Initial report to Field Service Engineers on state of network in territory
•Provide weekly / monthly sales activity report
•Generate market intelligence report
Job Conditions: Tool of trade vehicle provided Work
is carried out mostly in the field A
valid drivers license (Extensive local
travel) May be required to work
extended hours / weekends
Reporting To: TeamLead Trade Marketing
Required Skills:
•A bachelors degree – Preferably in the social sciences
•4 years working experience which includes:
•2 years Sales & Marketing experience in a fast moving consumer goods (FCMG) environment
Employment Status : Permanent
Qualification: A bachelors degree Preferably in the
social sciences
This vacancy expires on 5/4/2012
Apply Now
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